What is Social Media and Why is it so Important?
Social media marketing is the process of utilising social media websites to increase visibility and generate traffic towards the website. It’s highly effective and something that every business benefits from.
Social media is massive. With active numbers on social media websites continuing to increase, there is now more than 2.5 billion active users, and this number grows 10% annually.
Of these active users, 40% purchase goods or services based on what they see on social media, typically in the form of reviews and recommendations. This number is also expected to rise yearly.
Just a quick view of these numbers highlights why social media is so important. This is one of the most powerful marketing platforms available, and anyone not taking advantage is missing an incredible opportunity.